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Course developed and taught by Professor Ghosh: Reimagining Marketing with Emerging Technologies

Rapidly evolving consumer behavior and expectations, seismic cultural and societal shifts, together with data deluge and an explosion in technological innovations are driving constant, and unpredictable changes in the business landscape and revolutionizing the marketing function.

Learn how emerging technologies (AI, blockchain, Metaverse, IOT and more) can be used to reach and engage consumers in new and impactful ways. Taught by , this course is designed to help you build brands of the future and create sustainable competitive advantage.

Bipasha Ghosh has extensive experience in building global media, VR and esports brands, communities, and fandom. She is also trained in using AI and blockchain-led strategies, and predictive marketing techniques for marketing effectiveness, customer-centricity, and business growth.